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04Marketing & advertising

Digital marketing that brings customers, not just likes.

Facebook and Instagram campaign strategy and management, so every peso you invest turns into WhatsApp conversations, quotes and sales. We decide who to target, how much to spend and where; you take care of the customers.

Week 2campaigns live after signing
1–2×reviews and tweaks per week
100%of ad accounts and pages in your name
MXN 5,000From, per month
Sample dataLive

Campaigns

Meta Ads · WhatsApp · last 30 days

Spend · 30 days
$35,351 of $45,000
Budget controlled daily
WhatsApp conversations
1,093
▲ 18% vs. previous month
Cost per conversation
$32.34
▼ 12% with weekly A/B tests
Attributed sales
$612 k ROAS 17.3×
185 customers · cost per customer $191

Conversations per day

This periodPrevious period

Live WhatsApp

Active campaigns

CampaignResultsCost per result
Heat season · Mini-splitsActive · $600 per day
482$37.30
Tools for contractorsActive · $300 per day
231$38.70
Paint & roof sealant · rainy seasonActive · $250 per day
214$34.95
Remarketing · store visitorsActive · $150 per day
99$40.61
Buen Fin · dealsScheduled · $800 per day
——

Results by municipality

· conversations
Monterrey312Guadalupe184San Nicolás171Apodaca142Escobedo98San Pedro64Santa Catarina55Juárez23

From ad to sale

· 30 days
  • People reached412 k 
  • Ad clicks29.8 k7.2%
  • Conversations1,0933.7%
  • Quotes54750.0%
  • Sales18533.8%

Top ad

· this monthA/B winner
1.5-ton mini-split from $8,499

Is your house an oven? ☀️ Inverter mini-splits with installation included in Monterrey and up to 12 interest-free months.

CTR3.8%
Conversations318
Cost$34.20

It beat the product-photo version by 41%. It now gets 60% of its campaign budget.

Example: a company’s Meta campaigns, measured in conversations and sales. Answer a WhatsApp.Sample data.

What’s included

Everything, end to end.

Facebook and Instagram campaigns. One senior team takes it from the first call to production.

  • Strategy and funnel

    Awareness, conversion and remarketing campaigns, with a different message for each stage and each type of customer.

  • Local targeting

    Ads by municipality, neighborhood or radius around your business, with the right message for each area.

  • Full setup

    Business Manager, pixel and WhatsApp connection ready to measure every conversation from day one.

  • Constant optimization

    A/B tests on audiences and ads: we move budget to what works and pause what doesn't.

  • Content guide

    We tell you which photos, videos and messages work best; you produce the material following our structure.

  • Business reports

    Conversations, cost per conversation, calls and closed deals, not just reach and likes.

How we do it

A clear path, step by step.

Tools we use

  • Meta Ads Manager
  • Meta Business Suite
  • Meta Pixel
  • WhatsApp Business
  • Facebook
  • Instagram
  1. 01

    Strategy

    We set the month's goals, priority areas and the budget split between awareness, conversion and remarketing.

  2. 02

    Setup and launch

    We build the campaigns with the audiences and the material you provide. They go live in week two.

  3. 03

    Measurement

    We track cost per conversation, lead quality and closed deals.

  4. 04

    Tuning

    We pause what underperforms, test new variants and scale what works. Every month, again.

Architecture

How a customer arrives.

Your areaCity · neighborhoodAwarenessVideos and reelsConversionWhatsApp buttonWhatsAppYour team repliesRemarketingThose who didn't buySaleClosed dealrecovers

Swipe to see it all →

Pricing

Facebook & Instagram ads

To start

Essential

MXN 5,000/mo

For businesses that want a steady flow of local customers.

  • Up to 3 active campaigns
  • Up to 3 targeted zones
  • Review and tweaks once a week
  • A/B tests, remarketing and content guide
  • Bi-weekly report and monthly meeting
Start with Essential
More reach

Advanced

MXN 9,000/mo

For growing across several zones and service lines at once.

  • Up to 6 active campaigns
  • Targeting by municipality
  • Review and tweaks twice a week
  • Continuous A/B tests and remarketing by zone
  • Weekly report and bi-weekly meeting
Start with Advanced

Plus your ad spend, paid directly to Meta with your card. Fees plus VAT, paid monthly in advance; 3-month minimum.

Questions

What people ask us.

How much does it cost?

Management costs MXN 5,000 a month on the Essential plan or MXN 9,000 on Advanced, plus VAT. Ad spend is separate and you pay it directly to Meta with your card, so you always know exactly what is being spent.

How much should I spend on ads?

It depends on your area, your industry and the season. In the kickoff meeting we propose a budget and how to split it between awareness, conversion and remarketing, and we adjust it month by month based on results.

Who makes the photos and videos?

You provide the material; we give you a guide to what works best in each campaign. The service doesn't include producing photos, videos or designs.

How soon will I see results?

Campaigns go live in week two. The first 30 days are Meta's learning phase; results stabilize from the second month.

Who owns the accounts?

You do. Ad accounts, pages and the pixel belong to your company; we work with admin access.

Is there a minimum term?

Yes, 3 months, because that's what it takes to learn and optimize. After that it's month to month.

Do you answer the messages?

No: your team answers messages and calls. We ask that someone replies quickly, because that is what most affects closing sales.

Fill your inbox with customers.

A 30-minute call and a fixed-price plan in writing within 48 hours. We reply within one business day.